There are many free email marketing apps for Shopify that can help you promote your eCommerce business. You can use these apps to reach out to your existing customer base, engage new customers, and increase sales.

When you’re running a business, email marketing is an essential part of your growth strategy. You need to be sending out the right messages to the right people at the right time. 

What is Shopify?

Shopify is one of the best e-commerce platforms that will allow you to sell anything online. It’s a great way to build your own store and your own brand. Shopify stores are designed for professional-looking websites that have the potential for high revenue.

It’s a platform that helps entrepreneurs start their own online stores. It handles everything from payment processing to order fulfillment, and it’s easy to use. Millions of entrepreneurs around the world are using Shopify to create and run their businesses.

It’s pretty different from other platforms because it’s an all-in-one solution. You can use Shopify to design your store, manage your inventory, and process your payments. It’s also possible to create custom apps for your store with the Shopify App Store.

Why should you use email marketing?

Email marketing is the most cost-effective way to keep in touch with your customers. Emails are sent out on a regular schedule, which means that you can plan ahead and make sure you stay in touch with your audience. You also don’t need to worry about operating hours when it comes to email marketing.

Ecommerce retailers are able to achieve higher ROI from email marketing campaigns. This is because when an e-commerce retailer sends a cold email to customers, the person will be more likely to take a look at your products and make a purchase. 

You can achieve this high conversion rate by ensuring you can market to existing customers, as well as prospective customers. Most customers are more likely to do a transaction if they receive an email from you. It’s also a great way to stay in contact with customers who have previously made a purchase.

The Benefits of Email Marketing

Email marketing is a great way to reach out to potential customers and engage with them. It is one of the most cost-effective channels for marketing. With email, you can easily send out newsletters and updates as well as send personalized emails to engage customers on a more personal level.

Email marketing is a powerful tool for building and maintaining relationships with your target audience. It’s also a great way to promote your products or services and reach new customers. With the help of email marketing software, it’s easy to create eye-catching templates, send broadcast emails, track results, and more.

Email marketing is the most cost-effective and personalized way to reach potential prospects. The ability to target and segment your email list, coupled with automation, makes it a win-win for both you and your audience.

List of 10 Best Free Email Marketing Apps for Shopify

Here I found the best email marketing apps for Shopify. These apps are easy to use and full of amazing features. You can use these apps for free if you are a small business owner then these apps free plan is enough for you. here is the list of all the best free email marketing apps for Shopify.

1: Automizely Emails & Pop Up


Automizely is an all-in-one tool for marketers to streamline and automate their marketing efforts. The platform includes features like a customizable email builder, pop-up builder, heatmap analysis & more. It’s the perfect way for marketers to get the most out of their email campaigns and website traffic with little effort.

It’s a marketing automation app for Shopify. It provides all the tools to run your store’s marketing campaigns – from sending free emails to pop-up reminders. You can start running automated marketing campaigns right away without any coding skills needed, and reliably increase sales with every campaign you run.

The Automizely free app saves you the time and energy of manually creating marketing emails to send to your customers. You can create customized email campaigns for things like abandoned carts, sales, announcements, and more.

This is a free marketing app for Shopify which helps in automating and measuring the success of email campaigns. The app enables marketers to create auto-responders, trigger pop-ups based on time or event, import and export content from other sources such as MailChimp, create A/B tests to optimize the best performing content, and more.

Features of Automizely Emails & Pop Up

  • Automate Your Email Marketing
  • Sell More with Powerful PopUps
  • Sell More with Powerful PopUps
  • Overall rating 4.9 of 5 stars
  • No subscriber limit. 
  • No Popup views limit.
  • Phone & email support. 
  • All features included.
  • Multiple pre-designed templates
  • 100% Free

2: MailerLite


MailerLite is a powerful email marketing app for small and medium-sized businesses. The app helps you design, send and track your emails to boost revenue and customer engagement.

MailerLite is an email marketing app for Shopify that will help you generate more sales with your marketing campaigns. It’s a smart, responsive app that works with major email clients and uses the Shopify API to import customers and products. MailerLite has a drag-and-drop editor to create beautiful newsletters and promotions on the go.

The best part is that you don’t need any technical knowledge or expertise. You can create, send and track emails all from inside your Shopify admin.

MailerLite helps you create and send beautiful, responsive HTML emails that look great everywhere—without any coding skills or design experience required.

Key Features of MailerLite Email Marketing App for Shopify

  • Drag and Drop email builder
  • Rich Text Editor
  • Newsletter templates
  • Best Custom HTML editor
  • Amazing Ecommerce campaigns
  • Pop-Ups 
  • Embedded forms
  • Easy Subscriber Management
  • Best Email Automation
  • Amazing Interest groups tagging
  • Easy Segmentation
  • Promotion of Pop-ups
  • Unique Optimize campaigns
  • Deliver by time zone 
  • Auto resend
  • Best RSS campaigns
  • Easy Track your results
  • Full Campaign reports
  • Opens by location


  • The best part of this application is that you can use mailer Lite for free if you have a small business or you have 0-1000 subscribers. You can send 12000 emails/month with a free plan. I think it’s amazing and very helpful for new and small businesses. 
  • But if you have 0-1000 subscribers and you want to send unlimited emails in a month then you can buy its basic package of 10$
  • If you have 1000-2500 subscribers and you want to send unlimited emails then you can purchase its 15$ plan.
  • If you have 2,501-5,000 subscribers and you want to send unlimited emails in a month then you can purchase its 30$ plan
  • If you have 5,000-10,000 subscribers and you want to send unlimited emails then you buy its 50$ plan. 
  • Mailer Lite provides you with most of the features of its free plan. If you have less than 1000 subscribers then you must try its free plan.
  • Mailer lite also offers Sites Pro, Mailer Pro, and Dedicated IP for its pro users.

3: SM-Email Marketing & Pop-Ups


The SM: Email Marketing & Pop-Ups app for Shopify is a great way to connect with your customers and build relationships. This app allows you to create personalized email campaigns that are automatically scheduled and sent to your customers. You can also use pop-ups to increase the average order value of your customers.

Email marketing is an excellent way to connect with your customers. With the right tool, you can easily keep in touch with them and give them updates on the latest product launches, sales, and more.

Email marketing is one of the most effective ways to promote a business, however, it can take time and effort to build a list of potential customers. Pop-Ups are a great solution for small businesses who want to promote themselves but don’t have the time, money, or resources needed for email marketing campaigns.

Features of SM: Email Marketing & Pop-Ups app for Shopify

  • Easy email automation
  • Faster email newsletter
  • Fully featured email solution
  • Grow your business with pop-ups
  • Best welcome email templates
  • Recover abandoned carts


Free plan

If you have up to 1000 subscribers then you can send up to 5000 emails per month with advanced segmentation and automated email flows.

Standard Plan

In the standard plan, you can send 12x your email list size per month. 

  • 0.0075 per subscriber charge monthly when you send emails. In this plan SM, an email marketing app, gives you full live chat support and advanced segmentation. 
  • The overall price of this plan is 19$/month.

Unlimited Plan

In this plan, you can send unlimited emails with priority support, browse abandonment emails, Facebook audience sync, and smart A/B testing.

  • The overall price of this plan is 99$/month.
  • The overall rating of this plan is 4.9 stars and has 400+ reviews.
  • You can also use this app for 14 days free of charge. 

4: Privy email Marketing app for Shopify

Privy helps you build and maintain relationships with your customers. With the Privy app, you can send targeted emails based on customer behavior. The Privy marketing app for Shopify is a great way to promote new products and run offers to make your online store more successful.

Privy integrates with the Shopify eCommerce platform and offers features such as automated drip campaigns, segmentation, and newsletters.

Privy is considered one of the best free email marketing apps for Shopify that saves the seller time and money. Sellers can send personalized emails to customers, create automated campaigns and generate customer lists with an easy-to-use interface.

Benefits of Using Privy Email Marketing app

  • #1 Reviewed App for Sales in the Shopify App Store
  • Track ROI with email marketing 
  • Eye-catching Shopify popups
  • Reduce Cart Abandonment and Make More Money
  • Full revenue reporting


You can use this amazing app for free for 15 days. If you have 100 contacts then you can send unlimited emails and pop-Ups using this Privy email marketing app.

  • If you have up to 250 contacts then you can buy its 15$ plan.
  •  If you have more than 250 contacts then privy charges 30$ per month for up to 2000 contacts.  
  • After 2,000 contacts, the price of this app will increase by $15/month per 1,000 contacts. 

5: Omnisend Email Marketing App for Shopify


Omnisend is an email marketing app that helps you build relationships with your customers and retain them as buyers. It facilitates the sending of targeted email updates to your customer list on a scheduled basis and provides you with insights about who’s opened your emails, who’s clicked on links in the emails, what content they’re interested in, and other information.

It saves you time and money on every email campaign. With Omnisend’s email marketing app, you can send unlimited emails to your customers. You can also build an email list of up to 500 subscribers. 

You don’t need design or coding skills: simply drag and drop the templates and images into your emails. You’ll get a preview of how your email will look on any device as you work, and when you’re finished, the app will automatically upload.

Key Features of Omnisend Email Marketing App for Shopify

  • Marketing Automation 
  • Best email templates
  • Email builder
  • SMS feature
  • Web push notifications 
  • Popups and forms
  • Full Reports
  • Drag and drop automation editor
  • Automation splits


Free Plan

  • 15000 emails per month sent with a free plan
  • Email Campaigns
  • Signup Forms
  • Sales and Performance Reports
  • Segmentation & Customer Analytics and much more.

Standard Plan

The price of the standard plan is 16$/month and you will get almost Everything in FREE, plus:

  • Marketing Automation
  • 15000 emails per month
  • Pre-built Workflows
  • SMS (International)
  • A/B Testing
  • 24/7 Email & Chat Support

Pro Plan

The price of this plan is 99$/month and in this package, you will get:

  • 15,000 emails / month
  • Everything is in STANDARD, plus:
  • Free SMS Credits
  • Web Push Notifications
  • Audience Sync for Facebook
  • Audience Sync for Google
  • Advanced Reporting
  • Customer Success Manager (of 15K subscribers)


In this plan, you can select your custom pricing as per your demand.

  • Unlimited emails/month
  • Free SMS credits
  • Everything in PRO, plus:
  • Email Account Migration
  • Customer Success Manager
  • Deliverability Support
  • Custom IP Address


In this article, I will try to cover all the best free email marketing apps for Shopify. Some of the apps also have premium features and prices but you can use these amazing apps without paying any amount. If you are a small business owner then these apps are free to plan enough for your work. Email marketing plays a broad role in any business’s success. Using different email marketing techniques, you can grow your business by increasing your traffic through email marketing. These email marketing apps are very time-saving and you can do your task through automation. These best email marketing apps for Shopify are easy to use and have a user-friendly interface.

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